China’s New Trademark Law: What Fashion Brands Must Know

In her article "China's New Trademark Law: What Fashion Brands Must Know" for ALM's New York Law Journal, Sindy Ding-Voorhees writes about the key changes in China's newly amended Trademark Law — set to take effect January 1, 2027 — and what fashion and luxury brands need to do now to protect their trademarks in the Chinese market.